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These are a few of my top design tips to keep in mind while developing your site, in order of importance.

Your site has to have good navigation. What use is the best content if no one can find it? Like keeping your colour theme consistent, navigation has to be consistent too, if it isn't people will feel lost and your site will be a collection of pages not a real site.

If you went into a bookshop and the books were all very good, but they were hard to find, mixed up and not listed into categories, you would find a better bookshop and go there instead. This is like a website with bad navigation. Like bookshops they are thousands of websites on different subjects, it wouldn't be hard for a user to click away and find a better website.

Once your visitors can move around your site easily and effectively you need to give them something. You've got to give them good, in-depth content, on what they want to find out. If I go to a site and find a brilliant article on how to add a pop-down menu to my site, I'll most likely go back to see if there are any more brilliant articles that might interest me. Good content is the main way you get people to come back to your site. 

If you went into a clothes shop and you could easily find your way around, but the clothes were all rubbish, you wouldn't go back. The clothes in the clothes shop represent the content in a website.

If text is hard to read visitors will click away without looking at your content. Examples of this are if you use strange fonts, size text too small or have dark blue text on a black background ect.

When reading web articles users tend to scan and not read. By arranging blocks of text into sub-headings users will scan through and find what they want to read under the appropriate heading. Or they might look through an article and see a sub-heading that interests them and then read it. Take a look at a demo of this page without sub-headings, see how it is harder to read and less interesting.

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